That said, there is no real alternative to Android. Even more, Google commands 90 percent of the European search market and provides revenue sharing payments to smartphone makers who pre-install Google Search. Individuals siding with the European Commission claim the company provides strong incentives, too, leaving smartphone makers unable to promote alternatives to Google’s apps. Anything distributed outside Google Play could be considered as untrustworthy by users.
European Commission sources claim that it can’t simply order Google to change its Android business under European law. If anything, the Commission can slap Google with a fine and make suggestions: Stop enforcing first-party app installation and stop paying device makers for installing Google Search.